You might be asking yourself – what is “high touch high concept”.
“High touch” refers to professions that require a unique set of skills to offer the personal touch and judgement that can’t be provided by a machine.
Daniel Pink the author of five books about business, work, and management that have sold two million copies worldwide and have been translated into 34 languages talks about the need for professionals to supplement their well-developed technical knowledge, skills and abilities with competences that are termed “high concept” and “high touch”
By “high concept” Pink refers to abilities related to:
- Artistic and emotional beauty;
- Detecting patterns and opportunities;
- Creating meaningful narrative; and
- Combining what appears to be unrelated ideas into strong innovative actionable ideas.
Where “high touch” includes capabilities related to:
- being empathetic;
- understanding the nuances of human interaction;
- eliciting the joy in others and one’s self; and
- stretching beyond our everyday approach to doing things with a stronger focus on our purpose or meaning for life.
“High concept” and “high touch” abilities require skills and tools in the following areas:
- Meaning / Purpose
- Learning and Thinking
- Social Transaction
Developing our “high concept and high touch” knowledge, skills and abilities will fine tune our capacity to move forward in our careers and the world.
The follows professions are considered to be “high concept” and “high touch”: coaching, process facilitation, consulting, counsellors training, freelancers, customer service, small business owners, personal services, human resource, leadership: managers, supervisors, directors, in the government sector, human service sector: health, education, social work, child welfare, community living and private enterprise.